No discovery call required. No mystery pricing. Just straight answers.
Here’s what we charge.
Most agencies make you sit through a discovery call before they’ll tell you what anything costs. We’re not going to do that. If you’re here, you want to know if we’re in the right ballpark before investing your time. That’s a reasonable thing to want to know.
Here’s what we charge, what you get, and what actually drives the price up or down.
The entry point
Start here: the $247 website audit
Before anything else, we recommend starting with a fixed-scope website audit. It’s designed to answer one specific question: is your website working as hard as it should be, or is it quietly costing you business?
What the audit covers
New client review
We look at your site the way a stranger would. Can they figure out what you do, trust you, and take action? Most sites fail this completely.
Staff pressure audit
Every question your site doesn’t answer that’s currently becoming a phone call to your front desk.
Visibility check
How you show up in local search compared to two or three nearby competitors right now.
If the site is fine, we’ll tell you that. This isn’t a sales pitch dressed up as a review. It’s an honest look at where you stand.
The ongoing work
SEO retainer
SEO is not a one-time project. It’s ongoing work: technical maintenance, content that answers real questions, and consistent measurement of what’s actually driving leads. That’s what a retainer covers.
Local SEO
Starting range
$1,000/mo
Typical range
$1,000 – $2,500/mo
Regional and National SEO
Starting range
$2,500/mo
Typical range
$2,800 – $6,500/mo
What’s included
SEO strategy built around your specific business goals and local market — not a template
Technical SEO — site speed, crawl-ability, schema markup, Core Web Vitals, and everything that affects how Google reads your site
Content creation — pages and articles that answer the questions your clients are actually searching for, written for humans first
Monthly reporting — what changed, what we saw, what it means, what we do next
Direct access to your auditor — not a junior account manager, not a ticketing system
▲ WHAT Drives the price up
- Multiple locations or service areas
- Highly competitive markets
- Sites with significant technical debt
- Healthcare or legal content requirements
▼ WHAT KEEPS the price down
- Single location with a focused service offering
- A clean, well-structured site already
- Moderate local competition
We don’t pitch six-month contracts on the first call. We talk about what your site actually needs and what a reasonable timeline looks like. If it’s not a fit, we’ll tell you that too.
Real result
What this looks like in practice
Veterinary practice · Atlanta metro
A veterinary practice came to us frustrated that their front desk was fielding the same questions on repeat, all day, every day. Appointment process, what to bring, emergency versus routine care, pricing transparency. The phones never stopped.
We audited the site and documented 14 questions their website was not answering. Every one of them was generating a call. We built specific content pages to address each question clearly and placed them where a confused client would naturally look.
Front desk call volume dropped noticeably within 60 days.
The same content that reduced unnecessary calls also made the practice more visible in local search and AI-generated answers, because the site was now answering the exact questions people were asking online.
This is what the staff pressure audit finds. Not keywords. Not rankings. The specific gaps between what your clients need to know and what your website is currently telling them.
No fluff
A few things worth saying plainly
SEO takes time.
If someone is promising you first-page rankings in 30 days, they’re either lying or doing something that will hurt you later. Real SEO typically takes three to six months before you see meaningful movement, and longer in competitive markets.
We don’t cut corners.
No black-hat tactics, paid links, or AI-generated content farms. Our clients have consistently come through Google core updates in better shape than they went in, because we build for the long term.
We won’t sell you something you don’t need.
If your site is genuinely fine and your real problem is something else entirely, we’d rather tell you that than take your money for work that won’t move the needle.
Ready to move
How to get started
The audit is the best first step for most people. It gives you a clear picture of where you actually stand before committing to anything. No discovery call required — just reply with your website URL and we’ll send you a short intake form.
If you already know what you need and want to talk about a retainer directly, that’s fine too. Either way, you’re talking to Jon — not a salesperson.
