Most SEO companies don't do their own SEO work. They sell and outsource the work to other people that they themselves do not know. Try talking to them about their strategies and impact on ROI and they will just delay and say, ``It's complicated or proprietary``.

Their FREE Audits are designed to make you fail. I saw one the other day that actually would let me choose if I wanted a person to pass or fail certain parts BEFORE running the scan!

They let you believe SEO can be done very quickly versus doing it slowly over time as to not alert Google (They hate SEO).

They want you to think adding keywords and tags to your site will rank you. (Hint: it's a necessary base, but only the beginning)