Your marketing is built on a guess about your customer. Let's check the guess.
We gather the research that already exists about your market and your buyers. Then we show you who is most worth reaching, why they look for help, what they type, what they find when they look, and where your own words already line up with the evidence.
Audience profiles, search demand, and a fully sourced report
Plus a walkthrough call with Jon
Years of research about your buyers, already done by universities, government agencies, and trade groups. We find it, weigh it, and turn it into something your marketing can use next week.
Owners, in-house teams, and agencies who want every piece of marketing aimed at the same customer.
Everyone on your team has a slightly different customer in their head.
Your website was written by one person. Your ads were set up by another. The social posts come from whoever had a free afternoon. Each of them made a reasonable guess about who you’re talking to.
Put those guesses side by side and they rarely describe the same human. That isn’t anyone’s fault. It’s what happens when nobody ever wrote the customer down.
Here’s the good news. A lot of the homework has already been done. Somebody, somewhere, has studied your buyer. You just haven’t seen it yet.
- Your target audience is described as “small businesses” or “adults 25 to 54”
- Your website, your ads, and your sales conversations each lead with something different
- You paid for buyer personas once and nobody can find the file
- You aren’t sure your messaging answers the questions your buyers actually ask
- You’re about to spend real money on a campaign or a redesign and want to aim it first
What we look at
Three kinds of evidence, all of it already out there. Each finding gets labeled by where it came from and how old it is, so you know how much weight it can carry.
Industry and market research
Trade association studies, analyst and academic research, and public data from sources like the Census Bureau and the Bureau of Labor Statistics. Who buys in your category, how big the market is, and what’s shifting.
Search and demand signals
What your buyers type into Google, how often, and what a click costs. We compare two search tools side by side and show the range, so you see which questions carry real demand, not just the ones that sound good in a meeting.
What they find when they look
Who holds the first page of Google for your buyers’ searches, what competitors and publishers are saying, and where good answers are missing. Forums and reviews count as signal, not proof, and we label them that way.
Start with what’s already known.
Somebody has already spent years studying your buyers. The scan puts that work to use in days, so every dollar you spend next is aimed at the right person.
What you learn
- Which audiences are most worth reaching, and why
- The exact words they use when they look for help
- What a click costs, and where competitors leave gaps
- Where your website already says the right thing
- How solid each finding is, so you know what to lean on
What it powers
- Website copy that speaks to one clear customer
- Ad targeting and keywords chosen on evidence
- A content plan built on real questions
- A shared brief for your team or agency
- Sharper customer interviews, if you go further
Built so your whole team can use it.
Maybe you run marketing in-house. Maybe you work with another agency. Maybe you hire us. The goal doesn’t change: everybody aims at the same customer.
So the report opens with a summary you can read in ten minutes. Every section after that stands on its own and ends with a short note on what it means for you. Hand it to a designer, a copywriter, or a salesperson on day one.
How is this different from the $247 Website Audit?
The audit looks at your website and whether it turns visitors into leads. The scan starts with your customer, then checks whether all of your marketing, the website included, is pointed at them. The audit is about the site. The scan is about the aim.
Can this go further?
Yes. If you want to hear straight from your own customers, the scan is the starting point for interviews and surveys. It makes them sharper, because we already know what to ask.
My industry is pretty niche. Does this still work?
Yes. We widen the lens to adjacent markets and to how your buyers search, and every finding comes with a confidence rating. You always know what’s solid and what’s a working theory.
Can my own team or another agency use this?
Yes. That’s the point. The scan is built to make your marketing sharper no matter who’s doing it.
What happens after I get the report?
We walk through it together and talk about how it applies to your website, content, and ads. Many clients hand it straight to their team or agency. If you want us to put it to work, we’re glad to have that conversation.
What do you need from me?
A short intake form: your website, the services you want covered, and who you believe your best customer is today.
Let’s find out who you’re really talking to.
As low as $2997. Ten to fourteen business days. A clear, sourced picture of who you’re trying to reach and where the evidence points. Fill out the short form and Jon will follow up within one business day to confirm scope and send your intake questions.
Request your scan
Jon follows up within one business day.
