If you're the owner of a small business startup, you know that the odds are stacked against you, with only about 78% of small businesses making it through their first year - and that's non-pandemic numbers. Bonus points (or deductions?) if you are an online business; the chances of your
In the last few months, Mother Nature has brought the business world to a halt for many. With the advent of COVID19, businesses that continued to stay open clumsily adjusted their physical businesses to a new world by changing their business models or moving online. Service industries were hit hard, but soon evolved into
I have noticed one thing that many Facebook entrepreneur groups have in common. In almost all the groups, the common theme is people saying that their biggest challenge is "marketing." I hear and believe them, but I'm also going to say without hesitation that their belief is a bit misguided,
Like most businesses, at one point there is a search for information about having a website built, a website redesign or online marketing. If you don’t have a website yet, then read on and save your sanity. If you have one already that you want replaced, read on and plan
The concept of marketing online carries with it an air of mystery, and it can feel like walking with a blindfold. Campaigning within the magical world of algorithms, indexes, coding and spiders isn’t very tangible, making it hard to fully understand. There is no definitive source from which to learn
The Easy Way Comes with Risks Taking shortcuts can typically get us to our destination more quickly. Taking certain marketing shortcuts, however, can cause irreparable damage to your business image. Whether you are advertising on air, in print, or online, everything you do should be done well. Otherwise, you’ll end up
It’s an exciting time when you make a big marketing move with your business. You’ve done your research and you’re ready to start looking at agencies to do the work. You need your website to be state-of-the-art and your name to rest comfortably on the front page of Google. The
Many people approach an online marketing agency like they would an auto mechanic. They come in armed with just enough knowledge to "protect" themselves. Honestly, it’s understandable why you might feel on guard. There are plenty of marketing scams out there, from blatant false promises to carefully concocted semantics designed
When we see the same few things hurting businesses day after day, we think it is our responsibility to point it out. It’s always better that you know the truth, right? There are a multitude of marketing methods that you might use to grow your business, and plenty of opportunities
Business goals are not so different from personal ones. If you set out to lose weight, you would start with a number. Let’s say it’s 25 pounds. You determine when you want to reach that goal, then do some math to determine the calorie intake and exercise requirements. If it